Delta Protects the Northwest Brand While Eliminating It
http://www.youtube.com/watch?v=qqZKpCJEqNE Northwest Airlines insists it has exclusive trademark rights to the word Northwest. The airline is going after GoNorthwest.com, which provides tourist information on the Pacific Northwest. Originally, they insisted owner Jack High shut down, then they moderated their response to merely giving up trademark rights and not expanding. High registered his trademark, which looks…