[caption id="" align="alignright" width="300" caption="Image via Wikipedia"][/caption] Yesterday, we read in USA Today’s Travel section that airports are starting to add loyalty programs to encourage travelers to patronize them. This is particularly useful for smaller airports, where people might otherwise drive to larger airports in the region. Even at larger airports, awarding frequent patrons points in…
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Image by Dave Sizer via Flickr As we continue to perfect the Brief, we offer a new opener, as well as a tribute to this Day in Aviation History. Tune in. Notes: American Eagle’s New Service to Augusta WestJet Launches New Frequent Flier Program 787 Begins First Flight Tests outside of Washington United orders 25…
The idea of a customer loyalty program is a good one. We want to be rewarded for our patronage of any given company, be it an airline, or be it the local supermarket. But there is a serious problem with these programs for their patrons. People forget one word. FREQUENT.
Image by Getty Images via Daylife The Premier Baggage program unveiled by United Air Lines yesterday is something of a mixed bag. For $249 a year, you (plus up to eight people traveling with you on the same reservation) get to check up to two bags per person, per flight for free all year. United…
We’re not a hoarder of frequent flier miles. We have them, of course. But, we’ve never been aggressive about it. The credit-card programs only seem to devalue the miles or points in these systems. JetBlue, however, has made several improvements to its frequent flier program. TrueBlue had some serious limitations under the old system. For…