Tag Archives: TrueBlue

Rant: FREQUENT Flier Programs

The idea of a customer loyalty program is a good one. We want to be rewarded for our patronage of any given company, be it an airline, or be it the local supermarket. But there is a serious problem with these programs for their patrons. People forget one word. FREQUENT.

JetBlue Revamps Frequent Flier Program

We’re not a hoarder of frequent flier miles. We have them, of course. But, we’ve never been aggressive about it. The credit-card programs only seem to devalue the miles or points in these systems. JetBlue, however, has made several improvements to its frequent flier program. TrueBlue had some serious limitations under the old system. For…